Tag Archives: innovation

Write As If You Don’t Have the Data

At a conference, when you ask somebody to tell you about their current project, what do they typically say? I often get a puzzling response: instead of beginning by telling me about an idea, the person starts by describing their data. They tell me they are using survey data they have collected, or data from an archive, or data they’ve scraped from the web. As they go on at length about the nature of the data, I have to interrupt them and ask for what purpose the data will be used. Then, read more